Ecommerce, today, has become a highly competitive business. There are number of ecommerce businesses seen in the market today which continue to grow. The consumer’s decision depends on the number of key factors and one of the most important one is the authenticity of the brand, website and the product.
Here are few ways to create an authentic ecommerce experience:
See Also : Tips for Website Development for your Global E-commerce Business
Real reviews from real people:
Reviews from other people helps build trust and proves the authenticity of the brand. What others say about a business always makes deeper impact than what you say about yourself. Featuring testimonials and reviews about product features and benefits will increase the click through rates for each product directly to the shopping cart.
Giving a face to the brand:
Make sure to accentuate the faces and names of the highly influential people of the organization and also share a brief history about them. Giving out this information can help establish a powerful and reassuring sense of confidence and trust which eventually helps reduce their fear of making a purchase.
PR boost:
Build a strong PR, network with people and spread the word about the organization among them. Having your name displayed in various media platforms can gain you credibility for your business. Ensure to link with these sources from the product description and other pages when you get mentioned.
Use endorsements:
Associating the product or the service with another trusted and established brand or person will help build credibility. This is a very common way of endorsing one’s brand. Logos of other companies can be seen profiled as partners or suppliers on virtually every business website.
Social engagement:
When other users speak about the business, share product photos and like the facebook page, mean that they actually trust your brand and the products. This helps create authenticity of the business among other users who visit the business’s social media page. The business will earn more authority if the number of people from different sources voting for the product or services is greater. It is suggested to encourage social engagement and also to display it on the website for visitors to view it will help increase more trust among its users.
Payment options:
Provide multiple and most used payment options and also ensure customers about its security. Giving them a number of options to make the payment will help again their trust and they would feel secure to buy from you even the second time around.
Consider the above mentioned options and increase the authenticity of the website which will also increase its sales.
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